Digital illustration, not only beautiful but also optimal for attracting prospects and customers.
It's time to pay attention. At the beginning of the 21st century, the visual sense is particularly solicited, whether it is information on paper or on screen, images are everywhere and are there to capture your attention, they tie your mind to the messages they wish to convey, they want a little of your time, a precious time.
Attention Capitalism is all about the eyes, and that's why illustration creatives have a huge role to play in the development of a company, digital in particular. And for good reason, digital is only represented by his work, whose final product is fundamentally linked to digital aesthetics.
Digital illustrations for companies, within the framework of a B to B collaboration, are subject to a number of constraints in order to ensure a pleasant user experience as well as optimum efficiency in terms of customer focus.
Each visual must be dynamic, it must adapt to all screen formats, from smartphones to laptops and the latest generation TVs, but also reflect the company's values and the quality of the products or services offered.
Today, the various development techniques allow direct interaction with the user, so the creative possibilities tend towards infinity and are more and more efficient. Whether it is notifications, live chat and video, QR code to access features, the competition is tough and won't stop finding new creative solutions. That's why hiring profiles that are destined for digital creation or working with freelancers is essential.
However, for such a collaboration to be truly useful and effective, the entrepreneur or project manager must offer a common working base where each player (project manager, illustrator, developer, client) can be truly active. We are talking about structured and structured meetings, but also about an online space, via software, which allows everyone to have their say. Coordination is essential because it is this that will allow each link in the work chain to evolve in the best possible conditions.
At PULSE.digital we try to follow this direction at all costs. Of course, each project is unique and requires constant adaptation and questioning as to the quality of our production.