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Watchonista Website
Watchonista

Design and Front-End for a media dedicated to watchmaking

Context

Watchonista is a media specialized in watchmaking and its many enthusiasts. Marco and Alexander, the founders, are keen to talk about their true passion: watchmaking. It is the reference media on watchmaking by watch lovers, for and by true collectors, respected by the brands.

Project visuals
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Challenge

This project is a very big overhaul, with a lot of content types to evaluate, transfer and modify. More than 2000 articles have been taken over from the previous iteration of watchonista.ch. The tree structure was more than complex, including many sub-sites, mini-sites, and landing pages.

Solution

A big overhaul means a lot of work. More than 3000 hours of development were dedicated to the Watchonista project, just for design. 

PULSE.digital took care of the design and its integration. The redesign of the site was based on Drupal7 technology. We worked hand in hand over several weeks with the Watchonista Drupal development team and were thus able to offer them quality services that met their needs and expectations. The early planning and management of this project with Watchonista was the cornerstone of its success.

Today, PULSE.digital is proud of this digital object, aesthetically pleasing, deeply rooted in its time and in perfect harmony with our client's needs and values of excellence.

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