In partnership with Giovanni Riva, DA of Noquadri, we have worked on creating a strong, modern image in line with Atta-norm's innovative identity. Giovanni Riva also created all the company's global communication: the catalogue and other communication supports. The site was developed in line with the creative guidelines imagined beforehand in order to offer an innovative site that was reassuring but above all, sales-boosting. The commercial objective was very early on at the heart of UX's preoccupations: to allow Attanorm's customers and prospects to have access to a catalogue that could be fully consulted online and find the product they were looking for in record time. To achieve this, we have developed a complex, yet easy-to-use system of filters to help customers find the right product for their needs and request a quotation. In addition, we are continuously working on the referencing of the site to allow Atta-Norm the best possible visibility and thus attract more customers in a B to B niche market where competition is fierce.