Digital marketing for brokers "who insure"
Jemassure.ch is an insurance broker that gives you the solutions for your insurance in relation to the market. Their main objective is to provide you with the best insurance, at the best price, according to your needs. Their team is always at your disposal to guarantee you the most adapted service, that's why the follow-up is free. At Jemassure.ch, no bills out of reach, only what matters to you.
Jemassure.ch's goal was to get leads. Acquiring new prospects is not an easy thing, the individual has to fill in his information such as his name, phone and email. With the rumours around the Big Data, caution is called for among Internet users. Too many companies are using data for purposes other than those intended.
In order to get the person to trust Jemassure.ch, PULSE.digital had to be creative. For this, 3 points were identified: What is the customer's need? How can this need be met? Which communication axis is relevant to captivate the attention of the Internet user?
The acquisition of prospects for Jemassure.ch was done through different digital marketing strategies through SEO and SEA.
For SEO (Search Engine Optimization), we have developed landing pages in line with natural quality SEO. This means that we have highlighted the important points of each Jemassure.ch service so that the landing pages are located at the beginning of the search engines. This allows the internet user to find the page directly according to his needs.
For SEA (Search Engine Advertising), we used the advertising platforms of Google and Facebook, respectively Google Ads and Facebook Ads. Thus, PULSE.digital was able to promote Jemassure.ch's services on several media. More recently, we have also tried the Snapchat Ads platform to broadcast ads on the social network Snapchat. We had some results but it wasn't the target audience, so we ended up stopping broadcasting on this platform.
It is with these two strategies that the challenge was successfully completed and Jemassure.ch was able to get many qualitative leads throughout the year.