SALESFORCE – The Birth of Marrakech Community


Believe it or not, Salesforce started life in March, 1999 under the wing of Marc Benioff, as the founder, Parker Harris, Frank Dominguez and Dave Moellenhoff as his team. The goal? Create business software applications in a completely new way as to deliver software through a model known as Software-as-a-Service. 

By November 2000, it was time for a move to One Market Street.

2000 – Salesforce stood for No Software

Salesforce started as a cloud based solution for CRM. CRM stands for Customer Relationship Management.

What this involves is managing all aspects of relationship between an organization and its customers. For example, the contact details of the customer, the deals that are in progress or already completed, the support requests from a customer or a new lead from a new customer. Beyond the customer related information, it also involves storing and managing the details of the people and the concerned department from the seller organization that is managing the customer’s account and needs. 

2003 – Dreamforce – particular event used to launch a product called Force 2.0 — The industry’s first on-demand application service. 

2005 – AppExchange

2006 – Apex, VisualForce & Beyond

2012 – Marketing Cloud

2013 – Salesforce Mobile

2015 – Lightning Strikes

2016 – Artificial Intelligence

In 2016 alone they have acquired over 10 biggest companies.

This Master-Class Program was consistent and galvanizing. Mehdi BelCadi launched a rocket probe to Salesforce universe and made us access to fundamental points aside of a great history.

We went through Salesforce Platform as a service where we talked about :


– Salesforce Classic VS LEX

– Salesforce Administration

– Security & Access

– SalesCloud & Community Cloud

– Low code platform

– Salesforce Development

– Order of Execution

– The Best practices 

The most interesting part for any beginner is of course TRAILHEAD, the fun way to learn with engaging bite-size content that helps gain new skills and hone existing ones. This learning experience platform is at fingertips if anyone wants seriously to start on Salesforce.’s own successes are very impressive, but their impact on the community and world they are trying to create is even more so. Through their 1/1/1 model have donated millions of dollars, thousands of hours of volunteer work and millions of dollars worth of their own product to charities around the globe.

Who knows what the future holds for Salesforce and the community they have created, but based on past performance, the future looks bright.

On December 21st, 2019 at pulse’s a community is born.