Digital omni-channel campaign

Have you always dreamed of spreading your brand universally? To harmonise a marketing campaign and make it live everywhere? We will help you build your message, communicate it on all vectors and provide you with the necessary figures to monitor.

illustration of digital marketing campaigns on social media

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What is an omni-channel campaign?

An 360° Ads campaign is a campaign that brings together all the important vectors for your ads. If you want to have a presence that makes a big impact, having ads on multiple vectors is essential. Users will be able to find your brand on Google, Facebook, Instagram, LinkedIn and many others depending on the nature of your products or services.

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What are the benefits of doing an omni-channel campaign?

The advantages of a 360 Ads campaign are numerous. You will have a presence on all the major internet players: Google which is the search engine of choice, Facebook and Instagram which are the 1st and 5th largest social networks in the world and LinkedIn which is the main professional social network. The potential audience is huge, so that gives you a lot of room to manoeuvre.

In addition to visibility, you can get different results depending on the channel. You can take advantage of the benefits of each channel. Google to showcase your site, Facebook and Instagram for easy lead generation, and LinkedIn to reach precisely the professionals you are targeting.

Different focuses should be used for all these tools. You can’t address Facebook in the same way as LinkedIn and vice versa. Without addressing the target group in the right way and with the right format, the advertisements will bring little or no results. PULSE.digital will manage your ads on all known advertising vectors to bring you results in line with your expectations.

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What are the steps to create a campaign – 360° Ads?

Welcome form to understand your needs

Every project starts with a meeting! Over coffee in our offices or during a call with you, we will identify your expectations and needs for the creation of your omni-channel campaign.

Analysis and collaboration offer

We will make you an offer according to the established form in order to propose a collaboration that meets your needs.

Client workshop

We propose a workshop session to understand your digital challenges and objectives. Together, we will establish a strategy to meet them.

Development of the mandate

Following our meeting, we will set up the different means to realize the omni-channel campaign. This includes the creation of visuals, the creation of pages on social networks. In short, we will carry out the tasks discussed.

Analysis of costs and results

After a few weeks of campaigning, we arrange a meeting to discuss the results and alternatives for achieving your goals.

What do I need to provide to launch an omni-channel campaign?

The elements will differ depending on the campaign you need (leads, conversions, visibility, messaging, etc.). Nevertheless, here is a non-exhaustive list of components that may be required:

– Images or videos
– Texts
– Website
– Product or service information for forms
– Candidate profile for your application campaigns
– Location of your activity
– List of keywords
– Price of the product/service
– Name of the product/service
– Product/service reference

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What deliverables do we make available to you?

– A profile on all vectors with all necessary configurations
– A campaign on each vector according to your needs
– Regular optimisation
– Results on your expectations
– Superior visibility

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How long does it take to set up an omni-channel campaign?

First of all, we need to discuss together which strategy is best for your company. Should it be Google and Facebook or Facebook and LinkedIn? Or all of them? Should you include secondary vectors like Twitter, Snapchat or TikTok? The number of vectors chosen can influence the time it takes to set up. The more vectors you have, the longer it will take.

If we choose a classic Ads 360 campaign (including Google Ads, Facebook Ads and LinkedIn Ads), you can count from 16 hours for the launch of all the advertising campaigns. Again, the time can increase depending on the type and number of campaigns and the number of vectors to be used.

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How much does an omni-channel campaign cost?

Like the deadline, the costs will also be influenced by all the above factors. With the same settings, you can have an Ads 360 campaign from CHF 7,000 (excluding broadcasting costs).

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