Facebook & Instagram Campaign

Are you interested in advertising on Facebook or Instagram, but don’t know how to go about it? Our social media marketing experts will help you achieve your goals and advise you on current trends.

example of a facebook ad on tablet

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What is a Facebook-Instagram campaign?

A Facebook-Instagram campaign is an advertising campaign that allows you to promote your company on Meta’s most popular social networks, Facebook and Instagram. You can promote via one or more photos and videos. It is also possible to do message campaigns by contacting your audience directly on Messenger or Instagram private messages.

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example of a facebook ad on mobile

What are the advantages of running a campaign with Facebook-Instagram?

The main advantage of a campaign on Facebook or Instagram is based on two principles: reputation and visibility. Facebook is the world’s largest social network and Instagram is modestly fifth, not to mention that you can also use WhatsApp and Messenger for your messaging campaigns, which are second and fourth in the ranking.

As you can see, you can reach an impressive amount of users with ads on the Facebook Ads Business Manager platform. For a B2C business, this is the ideal advertising tool to promote yourself or your products and services.

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example of an instagram ad on mobile

What are the types of campaigns with Facebook-Instagram?

The Facebook Business Manager offers various types of campaigns to suit all your needs:

Awareness campaign

Awareness campaigns are mainly for brand awareness and learning about your business in a cost-effective way.

Consideration campaign

The so-called consideration campaigns enable the user to be pushed into action from the social networks. This is where campaigns to interact on a topic, install applications, send messages or generate leads via forms integrated directly into Facebook are done.

Conversion campaign

Conversion campaigns allow you to redirect to your business, such as your website, for the audience to convert from there. It is also possible to generate traffic to your point of sale by creating a campaign that accompanies users into your shops.

What are the steps to create a Facebook and Instagram campaign?

Welcome form to understand your needs

Analysis and collaboration offer

We will make you an offer according to the established form in order to propose a collaboration that meets your needs.

Getting started

We take care of the mandate, the access to your Facebook and Instagram pages, the visual identity (colours, logo, banner, etc.) and finally your Business Manager account.

Creating the Pixel

We create the Pixel to allow Facebook to capture information received on your website from the social network.

Visuals for advertisements

We create and propose visuals such as illustrations, images or videos to be integrated into your advertisements.

Forms if it is a lead generation campaign

Creation of the campaign

We create the overall campaign by defining the objectives, budget, audience and texts.

Launch of the campaign

Analysis of results, reports and adjustments

What do I need to provide to launch a Facebook-Instagram campaign?

It all depends on the campaign you need. However, it is essential to have a Facebook and Instagram page to be able to run the ads on it and a Business Manager account to effectively manage your campaigns. PULSE.digital will of course create these for you if you do not have one.
Depending on the campaign, this is what you may have to provide:

– Awareness campaign
Images or videos
Texts

– Consideration campaign
Images or videos
Texts
Website
Application
Product or service information for forms

– Conversion campaign
Images or videos
Texts
Website
Location of your activity

I am interested

What deliverables do we make available to you?

– A Facebook and Instagram page with all the necessary settings
– A Business Manager campaign tailored to your needs
– Regular optimisation
– Results on your expectations

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Illustration of a dashboard Google campaign

What are the deadlines for launching a Facebook-Instagram campaign?

Assuming it is a blank project as in the part on our creation processes (anchor with a link to the processes part), here are the timeframes you can estimate:

– Business Manager Account – 1h
– Pixel for Facebook to capture information received on your website from the social network – 1h
– Visuals for advertising (images or videos) – between 2 and 6 hours depending on the complexity or length of the video
– Forms, if it is a lead generation campaign – 1h
– The entire campaign with the definition of objectives, budget, audience and texts – 2h

A project can therefore be launched more or less quickly depending on the elements already present, the launch of a Facebook campaign can take between 6 and 11 hours.

More information

How much does a Facebook-Instagram campaign cost?

With the above elements and counting the monthly optimization of 4 hours per month for 3 months, you can estimate the cost of a Facebook-Instagram campaign at about CHF 2’400.

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