There is no need to introduce the well established, professional social network that is LinkedIn. And you’ve probably already seen regional advertisements from companies too. We’re here to assist you in creating advertising campaigns that will allow your company to increase its visibility and acquire new customers. Find out how below.
It is an advertising campaign carried out on LinkedIn, the professional social network. The objective of a LinkedIn campaign can vary but usually focuses on brand visibility or lead acquisition.
LinkedIn has one thing that sets it apart from other advertising platforms such as Google Ads or Facebook Ads and that is its professional positioning, hence reaching out to professionals in any industry. For a B2B company, LinkedIn Ads is the ideal platform to invest in. LinkedIn’s advertising tool is specifically designed for B2B and therefore makes this social network a unique platform.
It all depends on the campaign you wish to create. It is however essential to own a LinkedIn page, be able to run the ads and own a campaign manager account to effectively manage your campaigns. PULSE is happy to create either of the above if required. Below is a list of elements you will have to provide for each campaign:
– Awareness campaign
Images or videos
Texts
– Consideration campaign
Images or videos
Texts
Website
– Conversion campaign
Images or videos
Texts
Website
– Product or service information for forms
– Candidate profile for your application campaigns
– A LinkedIn page with all the necessary settings
– A Campaign Manager campaign tailored to your needs
– Regular optimisation
– Measurable results in line with your expectations
Assuming it is a blank project, similarly to our creation process (anchor with a link to the processes part), here are some estimated timeframes:
– Set up of the campaign manager account – 1h
– Setting LinkedIn’s Insight Tag in order to connect vital information received on your website directly to the social network – 1h
– Visuals to display the advert (images or videos) – between 2 and 6 hours depending on the complexity or length of the video
– Forms, if it is a lead generation campaign – 1h
– The campaign’s summary including the definition of objectives, budget, audience and texts – 2h
A campaign can therefore be launched in a matter of hours. Depending on previously existing elements, the launch of a Facebook campaign can take between 6 and 11 hours.
Taking into account the above mentioned elements and a 4 hour monthly optimisation lasting up to 3 months, a LinkedIn campaign has an estimated cost of CHF 2’400.
We are fully versed in web design, development and quality control tools and techniques to ensure a customer interface and experience that will generate revenue for your business. Creativity, focus on quality and customer care are in the DNA of PULSE.digital.
Awareness campaigns are mainly for brand awareness and informing audience on your business, in a cost-effective way.
Consideration campaigns enable you to encourage customers to take actions on LinkedIn. This type of campaign will help you gain interaction on a specific topic, bring visibility to your website or promote a posted video.
Conversion campaigns enable you to direct leads to your business and convert people to your site. It is also possible to generate leads via forms integrated directly into LinkedIn. Finally, the feature that sets it apart from all its competitors is the application campaign, where you can make sponsored posts to find candidates for a job you are looking to promote.
Please provide us with your contact details so that we can respond to you as soon as possible. Tell us about your project, we will be delighted to offer you a solution that suits you!
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« For more than 5 years, Mehdi and the PULSE team have been our privileged partners in the realization of our numerous digital projects. They are committed, reactive and ready to take on any challenge. »
Our team looks forward to helping you develop your ambitions and dreams. You will be assigned a project manager with whom you will be in constant communication. Make the choice to go digital, take the plunge, contact us !
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