Do you wish to create an advert on Facebook or Instagram, but don’t know how to go about it? Our social media marketing experts will help you achieve your goals and advise you on current trends.
A Facebook-Instagram campaign is an advertising campaign in which you promote a product, service or company on Meta’s two most popular social networks. You can choose to promote your content by photo or video display, including a carousel of images if required. It is also possible to do message campaigns by contacting your audience directly on Messenger or through Instagram’s private message platform.
The main advantages of a campaign on Facebook or Instagram are based on two principles: reputation and visibility. Facebook is the world’s largest social network, Instagram comes in fifth in the ranking, whereas WhatsApp and Messenger, respectively second and fourth, are also great platforms for your messaging campaigns.
Thanks to the extensive display options on various networks, you can reach an impressive amount of users by simply using Facebook’s Business Manager platform. For a B2C business, this is the ideal advertising tool to promote yourself or your products and services.
It all depends on the campaign you wish to create. It is however essential to own a Facebook and Instagram page to be able to run the ads and a Business Manager account to effectively manage your campaigns. PULSE is happy to create either of the above if required.
Below is a list of elements you will have to provide for each campaign:
– Awareness campaign
Images or videos
Texts
– Consideration campaign
Images or videos
Texts
Website
Application
Product or service information for forms
– Conversion campaign
Images or videos
Texts
Website
Your activity’s location
– A Facebook and Instagram page with all the necessary settings
– A Business Manager campaign tailored to your needs
– Regular optimisation
– Measurable results in line with your expectations
Assuming it is a blank project, similarly to our creation process, here are some estimated timeframes:
– Set up of the Business Manager Account – 1h
– Setting Facebook’s pixel in order to connect vital information received on your website directly to the social network – 1h
– Visuals to display the advert (images or videos) – between 2 and 6 hours depending on the complexity or length of the video
– Forms, if it is a lead generation campaign – 1h
– The campaign’s summary including the definition of objectives, budget, audience and texts – 2h
A campaign can therefore be launched in a matter of hours. Depending on previously existing elements, the launch of a Facebook campaign can take between 6 and 11 hours.
Taking into account the above mentioned elements and a 4 hour monthly optimisation lasting up to 3 months, a Facebook-Instagram campaign has an estimated cost of CHF 2’400.
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We are fully versed in web design, development and quality control tools and techniques to ensure a customer interface and experience that will generate revenue for your business. Creativity, focus on quality and customer care are in the DNA of PULSE.digital.
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« For more than 5 years, Mehdi and the PULSE team have been our privileged partners in the realization of our numerous digital projects. They are committed, reactive and ready to take on any challenge. »
Our team looks forward to helping you reach your ambitions and dreams. You will be assigned a project manager with whom you will be in constant communication. Make the choice to go digital, lay the first stone to your success by contacting us!
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Facebook Business Manager offers various types of campaigns to suit all your needs:
Awareness campaigns are mainly for brand awareness and informing audience on your business, in a cost-effective way.
Consideration campaigns enable you to encourage customers to take actions on the social networks. This type of campaign will help you gain interaction on a specific topic, promote the installation of applications, send messages or generate leads via forms integrated directly into Facebook.
Conversion campaigns allow you to redirect users to your online business by responding to a call-to-action. For instance, you may also generate traffic to your point of sale by creating a campaign that redirects users to your shops.
