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What is it?

Salesforce Marketing Cloud enables you to create relevant and meaningful engagements for every customer based on their behaviour and needs. By collecting and organising the data generated through sales and marketing actions, all the vital information required to build target-oriented marketing campaigns in centralised on one platform. Pulse helps you future-proof your next marketing campaign.

What are the advantages?

  1. Individual customer journeys

Thanks to data collected about your audience, you can build your marketing campaigns with automated journeys that deliver various messages depending on the time, the platform and the customer behaviour.

  1. Artificial intelligence

Leverage data and insights thanks to artificial intelligence. Identify segments and define your target audience according to their preferences to build dynamic content and deliver tailored campaigns.

  1. Easy handling

Run meaningful and relevant campaigns in a few clicks by using existing templates, message flows and mobile applications. Then you can track results, generated sales on a single platform to optimise costs and create higher performing campaigns.

  1. B2B and B2C all in one

Marketing Cloud also enables you to deliver B2C and B2B actions on a single platform.