Linea
Facebook Ads Campaigns
Challenge
LINEA-ART is an art gallery located in Morges. It is distinguished by the possibility of acquiring one of their works thanks to a 0% monthly financing. This art gallery called on us in order to generate leads likely to buy their works. We chose to focus on campaigns on META’s social networks (Facebook and Instagram).
Features
To do this, we decided to opt for 2 campaign strategies: Conversion and Prospecting. This allowed us to evaluate our results and put more energy into the campaign that offered the best cost per result. The ad formats were as follows: 15-second video and carousel presenting the works. This AB testing allowed us to see which ads performed best but also to alternate the format of ads seen once or several times by our predefined audience.