Custom E-commerce

Custom e-commerce: a platform that sells, integrates and evolves with you.

PULSE.digital designs and develops custom e-commerce platforms for B2C brands, B2B players and specialized marketplaces. Conversion-oriented UX, robust architecture and SI integrations (ERP, PIM, CRM, logistics, payment).

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E-commerce development builds or evolves your online store and connects it to your systems: inventory, ERP, payment, logistics. It suits merchants whose catalog, B2B or integrations outgrow a standard theme. You choose it when the differentiator justifies custom, keeping the proven for the rest; our retail & e-commerce hub sets the frame. The outcome: a platform that sells and talks to your other tools, with no re-entry.

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02 - When

When online sales become a strategic issue.

When a custom e-commerce platform is the right choice

Rich or structured catalog

Variants, bundles, pricing rules, multi-warehouse

Specific purchase journey

Specific to your business or your customers

Essential integrations

ERP, PIM, WMS, CRM, marketing tools

Internationalization

Multi-language, multi-currency, multi-country

Growth ambition

Performance, reliability and scalability

In these contexts, a custom platform maximizes your operational margin and conversion rate.

An e-commerce project?

Let's discuss your challenges and the best architecture.

03 - Use cases

What we develop, concretely.

E-commerce platforms

B2C e-commerce and brands

Conversion-oriented stores: merchandising, cross-sell, loyalty, content, smooth mobile experience.

B2B e-commerce and order portals

Pro customer spaces: personalized pricing, recurring orders, roles, quotes, invoicing and ERP integration.

Marketplaces and specialized platforms

Multi-vendor, commissions, onboarding, federated catalogs, reporting and governance.

: With PIM, marketing operations and loyalty
: Account pricing, orders and ERP integration
: Multi-vendor for a specific sector
: Performance acceleration and headless modernization

04 - Use cases

Customer support & e-commerce after-sales service

A high-performance e-commerce doesn't stop at payment

Customer support desk

Phone, email, chat, WhatsApp: multichannel and responsive.

Structured SAV processes

Scripts, knowledge base, returns management, refunds and escalations.

Quality reporting

Response time, CSAT, volume, ticket typology.

: Zendesk, Freshdesk, Intercom, HubSpot Service
: Managed team at controlled cost
: Protect brand reputation

06 - Case studies

Retail

Elegance Boutique

Aesthetic and medical equipment catalog, organic visibility and multi-channel acquisition. A conversion-oriented e-comme…

E-commerce

TopChef.ch – Custom B2B E-commerce Platform

Design and deployment of a custom B2B e-commerce platform (WordPress, WooCommerce, custom design) for a Swiss wholesaler…

See all case studies

07 - Questions

Frequently asked questions

A custom e-commerce platform, is it for what type of company?

For brands and companies whose catalog, sales model or SI integrations exceed what a standard solution can handle effectively.

How much does a custom e-commerce cost?

The budget depends on the catalog, journeys, integrations and level of industrialization. Most projects range between 80k and 300k CHF. Range after scoping.

How long for a first version?

A solid V1 is generally delivered between 3 and 6 months, depending on complexity and SI connections.

Do you work in headless e-commerce?

Yes if it's relevant. Headless brings UX flexibility and scalability, especially for multi-channel and internationalization.

Do you also offer customer support / after-sales?

Yes. We can set up multi-channel support (phone/email/chat) and operate a managed desk in our Morocco excellence center, with PULSE.digital management.

Do you provide maintenance and optimization?

Yes: updates, security, support, and continuous optimization (performance, conversion, features).

08 - Contact

Let's talk about your e-commerce platform.

Whether you're launching a new store, a B2B portal or a marketplace, we scope your priorities, set up the right architecture and deliver a performant, reliable and scalable e-commerce platform: with, if you wish, structured after-sales operated over time.

Audit of your needs and integrations
Proposed technical architecture
Detailed estimate
Realistic planning

Contact

Request an estimate

We reply within 24 business hours.