Objectives and Needs
RM26 was born from a vision: to bring Riyad Mahrez closer to his fans, revealing the hidden facets of his professional and personal life. The application revolves around a dual objective: to provide authentic and free content for all, while offering a premium layer of exclusive services.
From live streaming key moments of his career to personalized responses to fans’ questions, the application is an open window into Mahrez’s universe, offering an immersive experience – a true Fan 3.0 experience.
Development Process
The development of RM26 has been an adventure guided by agility and innovation. By adopting a Scrum methodology, PULSE.digital crafted an initial prototype, evolving over time to incorporate sophisticated features in response to emerging needs.
The choice of Flutter for development ensured optimal performance and adaptability across various mobile platforms, while JIRA facilitated smooth and responsive project management. The UI/UX design, meticulously crafted on Figma, reflects sleek modernity and flawless accessibility, drawing inspiration from best practices to offer an unprecedented user experience.
Key Features
RM26 unlocks a range of exclusive content, from behind-the-scenes insights into Mahrez’s life to direct interactions with fans. This suite of services, including private video calls and personalized messages, revolutionizes the way fans interact. It’s an invitation to enter an exclusive circle, offering an unparalleled sense of belonging to the supporter community. The overarching idea, beyond the app, is to provide an active community for Riyad Mahrez: being part of a club, seeing each other, exchanging ideas about his universe, creating fan events.
Riyad Mahrez and his team wanted to have everything necessary to interact with the community. Thus, the app includes all the features of a classic social network: posts, shares, comments, live in “story” format, etc. The content is divided into 2 parts: “free” content that everyone can see, and “premium” features.
Subscriptions and Benefits
Challenges and Solutions
One of the most complex technical challenges was the integration of live streaming, a crucial feature for real-time engagement.
We found a solution after conducting preliminary research on the best solutions to successfully implement this premium feature, ensuring smooth and engaging live broadcasts.
Marketing and Communication
Once the development of the app was completed, another significant aspect concerned the communication surrounding the app. Indeed, it was necessary to define a strategy to reach potential future users. The primary target was the large community of Riyad Mahrez on social networks.
Thus, we had to define a communication strategy that matched the football player and, most importantly, presented the project in the best possible way to his community. We decided on the creation of 3 visual concepts, including 2 teasers, to conclude with the launch of the app, featuring Riyad Mahrez speaking directly to the camera. This was supported by stories.
However, reaching a broad audience and converting them can be challenging. The message had to be clear and precise to maximize the number of app installations. To simplify access to the app, we created a dedicated landing page where it can be downloaded. The texts, visuals, and all communication means were meticulously crafted to match as closely as possible what Mahrez’s fans could expect from him. Download the application
Conclusion
The project was very significant and mobilized many resources at PULSE.digital. We encountered unique challenges and grew a lot from them. By anticipating future improvements based on user feedback, the application is destined for continuous evolution.
We wish to continue on this trajectory and already have some projects in the same style with the same scope that we are eager to share. This is how the success of RM26 has inspired the creation of The-fan.club, an ambitious start-up aiming to replicate this model for other influential personalities.
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